Thursday, December 17, 2015

End-of-Semester Celebration

Orion End-of-Semester Gathering - Fall 2015
Open the slideshow

Here are the awards presented Wednesday at The Orion's end-of-semester celebration. Congratulations to the winners and to everyone who helped send this fall's publications out into the world.

BEST COPY EDITOR - Jesse Demercurio 

PR SUPERSTAR - Marlena Weiss 

BEST OPINION WRITER - Elizabeth Ernster  

BEST ILLUSTRATOR - Adriana Macias 

BEST BREAKING NEWS WRITER - Carly Plemons 

BEST ENTERPRISE NEWS WRITER - Austin Herbaugh 

BEST DESIGNER - Sarah Pope 

BEST SPORTS WRITER - Nick Martinez 

BEST FEATURES WRITER - Grace Kerfoot

BEST ARTS & ENTERTAINMENT WRITER - George Johnston 

BEST PHOTOGRAPHER - John Domogma 

BEST VIDEOGRAPHER - Joseph Mares  

ROOKIE OF THE SEMESTER - Michael Catelli 

SUNSHINE AWARD - Jason Spies 

BEST EDITOR - Stephanie Schmieding 

BEST OF SPECIAL SECTIONS -Kayce Tynan

ORION AWARD - Haley Rodriguez 

Monday, December 7, 2015

Tips for Engaging Millennials



I found this Soundcloud presentation of a Journalismnews narrowcast the other day and though the key points weren't specifically about student journalism, I thought the producers made some great points about 18-30 year olds and their media preferences.

The highlights for student journos:
• YouTube is an important gateway to other content, and YouTube analytics -- what gets audience attention -- should be used as a guide to content creation.
• Millennials will follow a YouTube trail to an originating website.
• Attention spans are short in the contemporary news cycle, so stories created as a reaction to other events have to be posted in hours, not days. The shelf-life of a story vastly shorter than it used to be.
• The audience wants to co-create content, and news organizations need to find ways to make that happen.
• Millennials have a fear of missing out (FOMO), so they're interested in event coverage that involves them and their peers. Stories should include coverage of the audience, and the audience will promote those stories with hashtags identifying themselves and their friends, driving traffic.
• Millennials are interested in local news because they think of themselves as good citizens and good neighbors. They recognize that local events affect their families.
• Successful news organizations pay attention to analytics so they can stay on top of what millennials want to see, hear and read.

Tuesday, December 1, 2015

Mobile app reaches 1,000 downloads



The Orion's public relations team has achieved one of its most important goals this fall: 1,000 downloads of the paper's mobile app.

Taylor Sinclair's group relied mostly on social media -- primarily Twitter -- to encourage students to download the app. They convinced almost 400 people to put the app on their Apple and Android phones in three months.

Not surprisingly, traffic on the app increased right along with the number of users.


The number of page views rose to almost 5,000, with a predictable dip over Thanksgiving break. Connectivity problems affected the number of updates starting in the middle of the month or traffic probably would have been even stronger.

Those same problems also depressed the number of visitors, visits and page views to theorion.com main website last month.




After a healthy October, the various problems on the site drove the number of page views below 300,000 and eventually kept people from even navigating to the site (or turned them away when they attempted to arrive via social media). The new Orion staff is going to have to work extra hard to raise its number of unique visitors from 26,000 in November to a more typical 40,000 per month.

One change that should help was the student management team's decision just before Thanksgiving break to switch to a new web hosting system. The website has a new look and, I hope, a more reliable platform.

The new version of theorion.com was unveiled Monday. 



Tuesday, November 17, 2015

Stephanie Schmieding named EIC for spring semester

Stephanie Schmieding, The Orion's enterprise news editor, has been named the paper's editor-in-chief for spring semester 2016.

Stephanie has been on the staff three semesters, working first as a feature writer, then features editor and this semester as editor for non-breaking news stories.

Her platform for spring is to refocus the paper's efforts on its digital platforms, where most of The Orion's readership goes for its news. She plans to shuffle editorial positions to put more people in roles directly related to The Orion mobile app and theorion.com.

Stephanie, who's from the Bay Area, will graduate this spring.

Wednesday, November 4, 2015

At long last, website fixed



As of 8:35 last night, theorion.com returned to its newsy, speedy self after the paper purchased a new cloud hosting package from BlueHost, our web hosting company, that added capacity and a sexy new caching function. Gone (I hope forever) are the 30-second home page loads and database connection error screens.

What an awful month!

Just how important the website is to the rest of The Orion's operations became painfully apparent as the website stayed broken for most of October. Because I think it's important for everyone on the staff to know what happened and what was done to cure the problem, here's the month in a nutshell:
• On Oct. 8, BlueHost took down the website for terms of service violations. The website had too many connections, which triggered the shutdown. I removed the Twitter feed at their recommendation, and they agreed to put the site back up.
• Later that day, I paid BlueHost $99 to optimize the site. Not the solution.
• We suspected the tens of thousands of spambot comments that had been building on the site might have been the cause, so Web Editor Matt Nachtigal deleted all comments from the site. Still no improvement. He also added a captcha plugin to stop the bots.
• Our friends at Camayak noticed that The Orion's entire copy-process system wasn't working because of the errors and let us know. They also suggested shutting down Camayak to cut down on editor frustration :-)
• More calls to BlueHost support. No help and no resolution.
• The public relations team -- tasked with doing a better job of using social media -- found it had nothing to promote because stories weren't being posted on the website.
• I dove into the backend of the site one morning and noticed many image files larger than 1 megabyte. I immediately pulled them down, optimized them to be no more than 100k, and put them back up. Editors were reminded to optimize photos.
• Editor Risa Johnson then took the drastic step of pulling down all the site's images and asked section editors to optimize them and reload them through Camayak. That resulted in fewer errors, but the site was still slow and still throwing database connection errors.
• Ad manager Cortnee Uriz expressed concern at a Big 5 management meeting that site difficulties were threatening business and new ads that were set to come online Nov. 1.
• Another call to BlueHost support. They assured me everything that could be done to the database had been done and said the error was with WordPress. When I went on WordPress discussion forums, I found others with the same problem but no solution.
• Last weekend, I Googled "WordPress repair" and requested quotes from three companies to solve the problem. I hired one of them Monday morning.
• Report from quickwebsitefix.com: malware detected (the site had been hacked).
• Follow-up report: The errors were triggered by high use of the database.
• I called BlueHost support, described the problem, and this time the support person suggested that the intermittent nature of the database errors indicated capacity issues. He suggested an upgrade to cloud hosting, which would give theorion.com more resources (capacity) and smarter caching. I paid for two years of cloud hosting.
• The website was migrated from its old server last night. Risa Johnson reported speedy loads later that evening. Problem apparently solved.
I plan to ask quickwebsitefix to clean up the malware and make other repairs. Going forward, I'm hoping the section editors will take the time today and tomorrow to put the optimized images back online and Matt to do what he can to upgrade the WordPress theme and other plugins to head off any further problems.

Thanks, everyone, for your patience. I'm hoping one upside to all these problems is understanding how crucial the website is to The Orion's mission. Be aware that the focus of your work needs to shift back to theorion.com and keeping the site fresh and up to date.


Sunday, November 1, 2015

Traffic Up Despite Crazy Month



It hasn't been a great month at theorion.com.

Instead of seeing The Orion home page when they navigated to the website, visitors were greeted with the (bad) news that a database connection couldn't be made. Reloading (sometimes several times) allowed access to the home page and the rest of the website, but after hours of investigation, chats with the paper's hosting service and advice from some smart people, the problem persisted.

The site is a little better now, but it looks as if the paper will have to hire an outside tech to fix the site, which one repair company guessed was probably hacked.

The good news?

Even with all the hurdles, the audience still made its way to the website, which recorded its best traffic month all year.

The numbers:
65,347 individuals visited during October.
They viewed 241,216 pages during 642,405 visits (a respectable 2.66 pages per visit).
The number of unique visitors was a record.
The number of visits was greater than the total of all visits to the website in 2014.

Spambots, which left tens of thousands of junk comments on the website (now cleaned up), made more than 3 million visits to the site, though those are not counted in the traffic numbers provided by BlueHost, The Orion's web-hosting service.

Because of the attacks and hacks, the numbers don't necessarily represent legitimate traffic to the site. This month (November) things should settle down and get back to normal once the site is repaired.

Thursday, October 1, 2015

Website Numbers Up, App Numbers Way Up


Page views for The Orion mobile app in September
Most of the traffic numbers for theorion.com and its mobile app were up in September compared to the same month a year ago. The most dramatic growth was for the app.

A year ago in September, the Orion app had 5,123 monthly page views, 1,537 individual viewing sessions (launches) and 1,067 unique visitors.

This year, those numbers were 21,818, 4,367 and 799. That's four times as many pages.

The Orion website had 41,443 unique visitors in September compared to 30,448 in the same month in 2014, a substantial gain. But page views were much higher a year ago: 814,405 in 2015, 474,252 last month, according to analytics from the paper's web hosting service, BlueHost.

The difference is clear in a statistic called pages per visit. Last year, a person would look at almost 11 pages, on average, every time he or she visited the website. This year, that number is a more-typical 2.6 pages per visit. I interpret that as indicating visitors are finding less that's interesting on the whole website after they arrive, a problem for The Orion.

Besides growth in visitors and the astounding growth for the app, another good indicator in this month's numbers was an evening-out of the traffic over the course of a week.

Before last month, visitors generally opened up theorion.com on Tuesdays and Wednesdays, when a lot of new content was posted to the website. This past month, though, the biggest page-view traffic days were Saturday and Sunday, which used to be the slowest days. I'm guessing that means the staff's efforts to spread out posts and keep more fresh content on the website is paying off.

The analytics also show that visitors to the website still mostly get there (88.5% of visits) by typing in http://theorion.com or by clicking a bookmark for The Orion. Visitors from other sites, including Facebook and Twitter, made up just 4.2 percent of the traffic. So, there's still more work to do using social media to drive traffic to the website.

Hard news attracted the most traffic to theorion.com last month. Here are the three most popular stories:
Faculty Voice Frustrations With Zingg Administration - 32, 413 page views
Amy Winehouse Documentary: What Her Family Didn't Want You To See - 5,841 views
Salamander Slithers into Sutter Dining Salad - 4,032 views (and 197 comments on Reddit)

Two stories from last spring actually did better than the Winehouse column and the Sutter Dining story, but it appears much of the traffic for those stories came from spammers who invaded the comments for those posts. This has become a real problem that the web editor needs to address, probably by using a spambot-blocking plugin that verifies a user is a human.