I followed a link the other day to a story on Ozy.com, a online magazine that combines aggregated stories and staff reports, and noticed something I thought was very cool: a "Why You Should Care" box at the top.
It serves a dual purpose:
• It works like a dek, to provide information to time-conscious readers about what the story is going to provide, and
• It supplies context for the story you might find in a third or fourth paragraph of a typical print story. I love that it puts that context in personal terms, the "you" version of "so what?"
I also love that it is designed to be read on a phone, where a majority of people now say they get their online news.
Something to think about.
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