Tuesday, May 21, 2013

Should The Orion be more like RedEye?

To follow up on last week's staff survey...

If the people The Orion thinks of as its audience (students) aren't picking up the paper, should the paper make changes to give the audience what it wants?

Several years ago, the Chicago Tribune decided to do just that. The company launched a new, free paper called RedEye aimed at readers in their 20s and 30s. One look at http://www.redeyechicago.com/ shows how different the publication is from its more staid parent. Entertainment news gets a front seat and more traditional news -- while still prominent on the site and in the paper -- is written with a younger audience in mind (more art, stories that are shorter, brighter, sassier).

I'm not suggesting The Orion or theorion.com become the RedEye, but are there elements of The Tribune's approach that would make Chico State's paper and website more attractive and relevant to readers?

Use the comment link below to offer an opinion.

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