Friday, October 18, 2013

A Look at the Numbers

Other-than-Wednesday posting by The Orion staff appears to be paying off.

Web analytics for the past week show the number of visitors to the site and how much they're viewing while there is becoming more consistent from day to day instead of simply spiking on Wednesdays. Since Monday, just over 1,000 individuals visited each day and viewed 11,000 pages daily. Wednesday (the day the paper is published and many stories appear on the site), the numbers were 1,249 visitors and 12,354 pages. A week ago, the same numbers fell off fast on Thursday and stayed about 33 percent lower through the weekend.

What's going on?

My best guess is consistent uploads from the video team, blogs from the opinion staff, and non-Wednesday posts from features and sports are getting audience members to check back more often and stick around when they do.

That people turn to when there's breaking news is evident by looking at the same numbers from Sept. 23-25, when Chico State nursing student Kristina Chesterman was struck by a hit-and-run driver. Unique visitors on those days were 2,203, 2,918 (a Wednesday) and 2,591. Page views for the same days were 14,423, 19,288 and 19,005. Ernesto Rivera, who was assigned to the story, did a good job of posting updates on those days, so visitors were able to keep up with the news. 

I'll keep watching the numbers roller-coster for you as the semester goes on.

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