Quill Engage shows traffic on theorion.com returning to the way things were before trouble with the website started last fall: Users are now likely to come directly to the home page to see what's available, reader behavior that's more like a newspaper and less like the beneficiary of social media posts.
That's good, in that The Orion is again becoming the go-to source of campus news for readers. It's not so good, in that the best way to keep increasing traffic is to have a lively social media presence that drives new visitors to the site.
Another interesting -- and I think positive -- note: No single story blew up the traffic and inflated the numbers, so the uptick in traffic was general.
You can read the complete Quill Engage report here.
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