Monday, August 27, 2012
Facebook win, sweet tweets, daily webcast
What a totally impressive weekend for The Orion, theorion.com and @theorion_news! The whole staff, including the business department, has jumped into a digital-first frame of mind and it's like a whole new Orion.
Kelsy Jehle, The Orion's business manager, got the idea to team the paper's sunglasses giveaway at WRECtacular! with social media. Students could only get a pair of the Orion-branded shades by liking the newspaper's Facebook page, and the list of likes topped 2,000 by Friday (it's down to 1,998 this morning, but still!). Maybe a similar campaign when the new Orion app is marketed later this fall?
Not to be outdone, staffers on the news side used Twitter and Facebook to ask readers to snap Instagram photos for the Wildcat Survival Guide that will be published with Wednesday's paper and to provide information about a recently deceased Chico State student for an obit. Lauren Beaven continued this semester's live Twitter reports with coverage of the honors program on Sunday.
And the multimedia team went right to work to publish theorion.com's first daily web newscast with Quinn Western behind the mic and Annie Maize producing. That's another giant leap from thinking weekly to thinking digital first!