Friday, November 30, 2012 of the future?

I've expressed strong opinions over the years about the cluttered mess most news websites present on their home pages. To me, it's the equivalent of printing a front page from the middle of the last century, when it was common to have a dozen stories or more on 1A.

The home page of has been cleaned up quite a bit since the beginning of the year, but the straightjacket that is the TownNews template makes it difficult to make a really dramatic presentation.

Then I was looking at design-guru Tim Harrower's website the other day and saw in his promotional video a screen shot of The First Post, an online-only news site in Great Britain. The home page and subsequent section fronts do what I think news websites should do at their main entry point:
• Identify a clear lead story
• Eliminate scrolling
• Tease to the most significant stories in other sections
• Use menus to link users to the rest of the content on the site.

After an ownership change, The First Post abandoned its design for something more typical. But I think its original approach would be a terrific template for what could look like in the future.

What do you think?

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