Monday, April 21, 2014

We want to be digital-first, but how?

David Simpson, the student media adviser at Georgia Southern University (@adviserdavid) keeps a blog much like this one. A post of his caught my eye this morning. It's all about how to maintain a daily-digital presence.

I especially liked this quote from the piece:

Don’t dump three great enterprise stories online today and then have nothing special to offer tomorrow. Is your current practice to publish online the entire content of next week’s print edition on day of publication? Why? Picture a student with a smartphone. Is he really going to read all your enterprise in one sitting? Or would he be more likely to read one good enterprise story each day at lunch?

You can find the rest here: Daily Discipline in the Digital World.

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