Sunday, April 3, 2016

A slow March with a bump at the end

History repeated itself in March, with the predictable slowdown over spring break reducing overall monthly traffic numbers for about 18.5 percent from February. A movie review and a little breaking news late in the month, though, helped the totals.

Here are the numbers for March:
Pageviews - 53,643
Unique users - 24.790
Pages per visit - 1.75

Numbers for The Orion app were down, too. Pageviews were 8,772 compared to 9,008 in February. Downloads kept climbing, though: 1,318 put the app on their smartphones in March, up 72 from the month before.

It's clear both platforms got a traffic bump in the final week of March. Here's what happened, according to Google analytics:

Carly Plemons' review of "10 Cloverfield Lane," a movie that critics loved but Carly not so much, was the best-viewed story of the month with 6.652 views. It wasn't posted until March 26, so it was responsible for most of the end-of-month gains. The biggest chunk of its readers (87 percent) came to via a Google search.

Traffic for two stories about Chico State's new president, Gayle Hutchinson, were also posted that week, as were stories about the potential faculty strike: one about a fact-finders report (383 views) and one about students marching in support of faculty (325 views). Both were posted on March 28.

Here are the five most-viewed stories on the website for March:
1. Second half of "10 Cloverfield Lane" disappoints - 6,652 page views
2. Lake Oroville water level rises to the occasion - 2,499
3. First openly gay CSU president "a step in the right direction" -  717
4. Students dissatisfied with health center - 646
5. Stop hating on greatness (sports column about Steph Curry) - 579

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